An increase in recent social media posts about Gemeinschaft Home are thanks to the hard work of a dedicated group of university students during Fall 2021 semester. Bluestone Communications is a public relations firm comprised of advanced students studying at James Madison University’s School of Communication Studies, under the leadership of Dr. Isaac Woo.
Each semester, local businesses and organizations apply to work with Bluestone Communications on a public relation project that benefits the organization and gives the students valuable real-world experience. While Bluestone Communications usually charges a small fee for their services, as a community-based nonprofit, Gemeinschaft Home was honored to be selected as a pro bono client this year.
Bluestone Communications spent months working with Gemeinschaft Home staff to develop and execute a plan to increase information published on Gemeinschaft Home’s social media platforms—Facebook and Instagram—as well as spreading awareness among JMU students in an on-campus event this month.
The team members created original content, including photographs, video, and language about our residents and programs, as well as a schedule structure for future posts.
Dr. Isaac Woo
James Madison University
School of Communication Studies
Helen Nguyen (Account executive)
Morgan Pecoraro (Account coordinator)
Brianna Palmer (Account associate)
Kendall LoMauro (Account associate)
Megan Barton (Account associate)
Morgan Vuknic (Intern)
Katelyn Arney (Intern)